Pilates with Francesca has been a labour of love for the past 18 months. After commencing a Level 3 course in the summer of 2024, what initially began as a plan to start a side hustle became an opportunity to create a lifestyle brand built on the enthusiasm for and dedication to the discipline of Pilates. 

While working full-time in my job as a Digital Editor at one of the country’s leading women's magazines, I was studying, practicing, attending workshops, taking exams and assessments, all plotting to bring PwF to life.

In October 2025, I qualified and received my certification to instruct mat Pilates to Intermediate level. It was the turning point at which I decided to take a leap of faith by waving goodbye to a stable job in London and prioritising the plans that had been sitting patiently in the corner.

As a former dancer who trained for years in contemporary, jazz, modern and RAD ballet before becoming a lifestyle journalist, I've long held an appreciation for movement, health and fitness. It was this appreciation that sparked an idea, which turned into hours of preparation, which then became the prospect of forging a new venture, one that is finally coming to fruition.

Aside from Pilates, my strongest interests lie in writing, reading, and plotting a trip to a scenic location.

I'm so excited to be launching PwF and I hope you'll join me along the way.